Purpose of advertisements (March 2018)

Which advertisers have used shock tactics lately and why are they shocking?

Humans for animals – “Seal”:  The reason why advertisements have used this shock tactic is because it stimulates the users mind to actually think. The reason why this shocking is the picture is of a seal with a sharp object and a dead baby. The dead baby is what is shocking in the image as it changes the perspective.

Caribu Bitter – “Canari”:  The reason why this advertisement was used as a shock tactic is to draw awareness the to what people are eating (Baby chicks). The reason why it is shocking is because people normally depict chicks as cute but the image shows half the chick up and the rest in the meet grinder.

Find an advert whereby you can justify Maslows hierarchy of needs in play

McDonalds Piece of meat:  The reason why the maslows hierarchy of needs is in play because they appeal to the Biological and physiological needs of people which are to eat.

Write down as many stereotype found in advertising as you can, try to link them to actual campaigns.

Gender- There was a campaign to show that females can also do jobs that males can do.

Race- There was a campaign on products of L’oreal Paris being specifically for females with a lighter skin completion.

Find an example of intersexuality in a radio commercial

A radio advert spiked hate in the German community as it depict Germans as being loud mouthed and threatening.

Find as many different uses for music in adverts as you can

To inform, to persuade, to entertain, to advise and to promote.

Give an example of elite person in an advertisement campaign

Rita Ora was in a campaign in cooperation with adidas, which is a socially focused upon putting the fans in the spot light.

Find five examples of “reward and punishment ” persuasion in current Campaigns   

Radio Complaint

Making a  complaint
 If you have any issues with a radio stations broadcast or believe that the broadcast advertisement is offensive then first step that needs to be done is: You need to go to the website https://www.asa.org.uk/

 Within the top right of the page, on the navigation page there should be a “make a complaint” button, Click it 


  You will then be re directed to a page that will give you a brief synopsis of what next needs to be done. You can either fill out the form or do it online. If your choice is to do it on paper click which type of radio station is it (Broadcast or non-Broadcast). You will need to check if you are eligible to make a complaint. If you are going to continue online press continue

 The final step would be to press continue and enter the details of yourself and the radio station. 

3 Purposes of Commercial Radio

Introduction

This essay will contain a brief explanation about three purposes of commercial radio such as advertising, promotion of music and informative information. And why these are important and needed in a radio station.

Advertising

Advertising is the promotion of a product so that an it can appeal to a customer audience, so that they can by the product. The reason why this is an important purpose is because it allows the radio to earn money from business that allows the radio station to advertise their products. An example of how this positive affects the radio is that if a customer, listens to the radio and finds a deal that they like they would chase it up and pursue the deal which will help the radio station and the company that is getting advertised.

Promotion

The promotion of music is when a radio station plays music from an artist to go in tune with the genre of the radio station. The reason why this is important is because it decides what type of people that the radio station will apply to. By knowing which genre that the music applies the radio can widen their perspective and get more of a grip towards their target audience. It also allows the public to be more up to date with the songs that are new realises.

Informative

Informative means that the radio station has to be informational to the user. This would mean that the radio station would have to update the audience with life things such as the weather, traffic. This is important because it helps the people who are listening to the radio station to be aware of what is going on in the world. It also helps people to be organised with their time and when planning to go home. An example of this would be if an accident happens on the M5, and you need to get passed the M5 to go home.

Conclusion

To conclude, there are many different purposes that a radio needs to be able to be able to operate but by using advertising, it helps widen the amount of revenue that the radio can make. By using the promotion it allows the radio to be come more reputable and by being informative it helps people with their daily commute